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The Journal

Field notes on
websites that win.

Honest, industry-specific writing for Perth and WA businesses on how modern websites and CRM systems quietly compound into more revenue, every month.

Perth tradesman in hi-vis viewing a modern website on his phone at sunset
Featured · Websites
Trades & Construction

Why Perth Trades Are Losing Jobs Before The Phone Ever Rings

Sparkies, plumbers, builders and landscapers across WA are quietly bleeding work to competitors with sharper websites. Here's the math, and the fix.

7 min read · June 12, 2026
Read
Barista in a Perth café reviewing a CRM dashboard on a tablet at golden hour
CRM
Hospitality

The CRM Revolution Quietly Doubling Repeat Visits at Perth Cafés

Loyalty cards are dead. The cafés winning Mt Lawley and Leederville are running on first-party customer data, and it's easier to set up than you think.

8 min
Read
Real estate agent at a Cottesloe coastal home holding a tablet at twilight
CRM
Real Estate

From Clipboard to Cloud: Why Perth Real Estate Needs a Proper CRM in 2026

The agents winning listings in Cottesloe, Subiaco and the Western Suburbs aren't smarter, they're systemised. A closer look at the stack.

9 min
Read
Friendly receptionist in a modern Perth medical clinic with online booking displayed
Websites
Healthcare

How Perth Healthcare Practices Are Cutting No-Shows by 40% With Modern Websites

Online booking, automated reminders, and a properly-designed patient flow turn the receptionist's hardest problem into a solved one.

6 min
Read
WA iron ore mining operation at dusk with mint-green dashboard overlay
Websites
Mining & Industrial

The Hidden Cost of an Outdated B2B Website in WA's Mining and Industrial Sector

Procurement teams are searching like consumers. If your capability statement is a PDF on a slow site, you're invisible at the bid stage.

8 min
Read
Hands packing a beautifully designed product into a kraft box in a Fremantle warehouse
Growth
Retail & E-commerce

Seven Conversion Killers Hiding on Your WA E-commerce Site Right Now

We audited 50 Perth and Fremantle online stores. The same seven mistakes are quietly costing every one of them a meaningful share of revenue.

7 min
Read
The Edge, Weekly

One sharp idea on websites & CRM, every Tuesday.

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